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Article • Chiara Manco, WARC Exclusive, February 2021
Article • Tanvi Singh , WARC Exclusive, Spotlight Australia, January 2021
Case Study • WARC Cases, 2019
Article • Brian Carruthers, Event Reports, MRS Financial Research Virtual Summit, November 2020
Article • Brian Carruthers, Event Reports, MRS Financial Research Virtual Summit, November 2020
Case Study • Thomas Johnson, WARC Media Awards, Silver and Effective Native Award, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Chantelle Hurndell, James Davidson, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
Article • Brian Carruthers, Event Reports, Effworks, October 2020
Case Study • Kevin Pinto, Mohit Lodha, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020
Case Study • Yoohyun Kim, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • Tahaab Rais, Tala Arakji, Anna Sadykova, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • Nataliya Demydenko, Iryna Kishchenko, Natalia Bulbuk, Lesya Mandryk, WARC Media Awards, Silver, Best Use of Data, 2020
Case Study • Maxine Thomas, David Tremblay, WARC Media Awards, Silver, Effective Channel Integration, 2020
Case Study • ShiQi Lee, Mark Haycock, Adrian Adshade, WARC Media Awards, Bronze, Effective Channel Integration, 2020
Case Study • Matt Delaney, WARC Media Awards, Silver, Effective Channel Integration, 2020
Case Study • Effies (Australia), Australian Effies, Bronze, 2020
Case Study • IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Data • Rob Clapp, WARC Data Points, October 2020
Article • Research on WARC, August 2020
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Grand Prix and Category Disruptor Award, 2020
Article • Low Lai Chow, Event Reports, APAC Financial Services Webcast Week, May 2020
Article • Geoffrey Precourt, WARC Exclusive, July 2020
Case Study • ShiQi Lee, Mark Haycock, Adrian Adshade, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Neeraj Sharma, Navonil Chatterjee, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Nilesh Fatnaney, Navonil Chatterjee, WARC Prize for Asian Strategy, Entrant, 2020
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Article • WARC Exclusive, July 2018
Analysing the results of a global WARC survey of senior strategists, The Future of Strategy Report provides both quantitative and qualitative data on the current state and future expectations of the discipline. -
Article • Merry Baskin and Kate Waters, WARC Best Practice, August 2017, pp. 36-37
This article provides agencies with a best practice guide for writing an effective creative brief, which can form the foundation for the disruptive, breakthrough thinking that can really make a difference to a client's business. -
Article • WARC Best Practice, September 2020
Summarises the insights from a series of key papers addressing client-agency relationships, which has seen many changes with globalisation and digital transformation. -
Article • Brooke Hemphill, WARC Exclusive, February 2018
Offers insight into how brands and agencies alike can prioritise effective data collection and management in the 'mass personalisation' era of marketing. -
Article • Tom Denford, WARC Best Practice, March 2018
Defines what media transformation is, provides ways that marketers can implement it and how agencies also need to change in terms of the service they are providing. -
Article • Urey Onuoha, ANA, April 2018, pp. 0-0
Five universal steps that can help marketers and agencies get the most out of their creative briefs.