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The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

China Nike's redeemer as marketing budgets are slashed

Data • Rob Clapp, WARC Data Points, March 2021

An overview of Nike's marketing spend and revenue since 2010.

Nike CEO: ‘These are times when strong brands get stronger’

Article • Anna Hamill, WARC Exclusive, January 2021

Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.

Nike: Next% – Speed is Your Currency

Case Study • Matthew Nolan, Lauren Cadman, Nicholas Short, WARC Prize for Asian Strategy, Shortlisted, 2020

Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and drive a halo effect across mass audiences.

Nike Running: Nike Joyride – Getting Reluctant Runners Running

Case Study • Nicholas Short, Matthew Nolan, WARC Prize for Asian Strategy, Entrant, 2020

Nike successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.

ASICS: Eternal Run

Case Study • SABRE Awards, Gold, EMEA, 2020

ASICS, a sportswear brand, created a race with no finish line to test how far athletes could run, promoting the launch of its new GLIDERIDE trainers in the UK.

Adidas: We Create History

Case Study • SABRE Awards, Gold, EMEA, 2020

Adidas, a sportswear brand, encouraged Swedes to support Swedish female footballers by launching a new women's national jersey that payed tribute to female role models.

Everlast: Be First

Case Study • SABRE Awards, Gold, North America, 2020

Everlast, a fitness-related clothing, footwear, and accessories brand, increased brand awareness and website traffic in the US by creating a YouTube video with Patricio Manuel, the world's first transgender professional boxer.

Nike: All-Star Weekend

Case Study • Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Awards, Entrant, Effective Content Strategy, 2020

Sportswear brand Nike created a mini-programme within WeChat to appeal to basketball fans in China during the NBA's All-Star Weekend.

Nike Running: Joyride – Getting Reluctant Runners Running

Case Study • Matthew Nolan, WARC Awards, Entrant, Effective Innovation, 2020

Nike successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.

Nike Running: Next%

Case Study • Lauren Cadman, Matthew Nolan, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and make its 'Dare to Be Faster' message powerful enough to have a halo effect across mass audiences.

Nike’s four-step strategy to look beyond COVID-19 – and return to growth

Article • Stephen Whiteside, WARC Exclusive, March 2020

Nike, the sporting-goods manufacturer, has developed a clear playbook that is shaping its response to COVID-19 around the world.

Vans: Not Just One Creator

Rankings • WARC Effective 100, 2020

Vans, the footwear and clothing brand, drove brand awareness by working with underground creators in the US.

Nike: All Star Weekend

Rankings • WARC Media 100, 2020

Nike, a sportswear brand, connected with basketball fans in China during the NBA’s All-Star Weekend by creating an integrated platform within WeChat.

The North Face: She Moves Mountains

Rankings • WARC Media 100, 2020

The North Face, the clothing company, connected to women in the US by changing what it meant to be an explorer.

Nike: Air Max Graffiti Stores

Rankings • WARC Media 100, 2020

Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new AirMax models to their graffiti characters and using geolocation to unlock sales for those models for people that visited the art.

Nike: World Cup – Daring Teenage Footballers To Be Their Best

Rankings • WARC Media 100, 2020

Nike, a sportswear brand, engaged amateur Chinese footballers during the FIFA World Cup by launching an online video and turning their goal-scoring moments into branded content.

How DTC brand Gymshark created an influencer strategy for long-term performance

Article • Alex Brownsell, Event Reports, VidCon London, February 2020

An overview of Gymshark’s use of YouTube, Instagram and TikTok influencers to create a community of millennial and Gen Z fans.

Travel sector most-exposed to COVID-19 worsening in China

Data • Rob Clapp, WARC Data Points, March 2020

An overview of the potential impact of the novel coronavirus (COVID-19) on consumer product verticals and consumer activities in China.

Nike: Dream Crazier

Rankings • WARC Creative 100, 2020

Nike, a sportswear brand, highlighted the double standards for women in sport by launching an ad with Serena Williams during the Oscars telling women to keep dreaming, and dream crazier.

adidas: Billie Jean King Your Shoes

Rankings • WARC Creative 100, 2020

Adidas, a sportswear brand, increased sales and celebrated the 45th anniversary of Billie Jean King’s Battle of the Sexes tennis match by turning people’s shoes into her iconic blue and white trainers, live at the US Open.

Nike: Dream Crazy

Rankings • WARC Creative 100, 2020

Nike, a sportswear brand, celebrated the 30th anniversary of Nike’s “Just Do It” by refreshing its original rebellious spirit for a new generation.

Nike: Air Max Graffiti Stores

Rankings • WARC Creative 100, 2020

Under Armour Inc (Clothing & Accessories)

Article • Euromonitor Advertiser Profiles, December 2019

This Company Profile from Euromonitor provides key details and analysis of Under Armour.

Marketer’s Toolkit 2019: Strategy, tech and media for the year ahead

Article • WARC Trends, December 2018

WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.
How does effectiveness vary by media channel?

Article • WARC Evidence, October 2018

Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.
What we know about wearout and decay

Article • WARC Best Practice, September 2020

This article provides marketers with information and guidance about avoiding advertising wearout and decay.
Media allocation report

Data • WARC Data, December 2020

Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information.
New lessons from Binet and Field - Media in Focus: Marketing effectiveness in the digital era

Article • Sam Peña-Taylor, Event Reports, IPA Effectiveness Week, October 2017, pp. 0-0

Les Binet and Peter Field have undertaken new research based on the IPA Databank, exploring marketing effectiveness in a time of relative digital maturity.
Martech: 2019 and beyond

Data • WARC Data, September 2018

This report discusses the findings of a research project carried out in conjunction with BDO, which took the form of an online survey of more than 800 brands and agencies based in the Americas, Europe and APAC.