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Research Paper • Jenni Romaniuk and Ava Huang, Int. Journal of Market Research, Vol. 62, No. 5, 2020, pp. 546-560
Article • Euromonitor Advertiser Profiles, July 2020
Data • Rob Clapp, WARC Data Points, July 2020
Data • Rob Clapp, WARC Data Points, July 2020
Data • Rob Clapp, WARC Data Points, July 2020
Case Study • Anaika Jaggarow, WARC Prize for MENA Strategy, Entrant, 2020
Research Paper • Gavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, and Patrick van Esch, Journal of Advertising Research, Vol. 60, No. 2, 2020, pp. 222-236
Case Study • SABRE Awards, Gold, North America, 2020
Article • Euromonitor Strategy Briefings, February 2020
Data • Rob Clapp, WARC Data Points, April 2020
Data • Rob Clapp, WARC Data Points, November 2019
Case Study • MMA Smarties, Bronze, India, 2019
Case Study • MMA Smarties, Gold, India, 2019
Case Study • MMA Smarties, Gold, India, 2019
Data • Cinzia Petio, WARC Data Points, September 2019
News • 17 九月 2019
Article • Stephen Whiteside, Event Reports, CommerceNext, July 2019
Case Study • SABRE Awards, Asia-Pacific, Multicultural Marketing, Gold, 2019
Case Study • Nikhil Pillai, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Shortlisted, 2019
News • 22 八月 2019
News • 18 七月 2019
Case Study • George Theohari, WARC Awards, Entrant, Effective Content Strategy, 2019
News • 06 三月 2019
Article • Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2019
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Article • WARC Trends, December 2018
WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them. -
Article • WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability. -
Article • WARC Best Practice, September 2020
This article provides marketers with information and guidance about avoiding advertising wearout and decay. -
Data • WARC Data, December 2020
Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information. -
Article • Sam Peña-Taylor, Event Reports, IPA Effectiveness Week, October 2017, pp. 0-0
Les Binet and Peter Field have undertaken new research based on the IPA Databank, exploring marketing effectiveness in a time of relative digital maturity. -
Data • WARC Data, September 2018
This report discusses the findings of a research project carried out in conjunction with BDO, which took the form of an online survey of more than 800 brands and agencies based in the Americas, Europe and APAC.