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Article • Brian Carruthers, Event Reports, Web Summit, December 2020
Article • Scott Teng and Jessica Kong, WARC Exclusive, Spotlight China, December 2020
Article • Sen Lin, WARC Exclusive, Spotlight China, December 2020
Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2020
Data • Rob Clapp, WARC Data Points, September 2020
Research Paper • Jenni Romaniuk and Ava Huang, Int. Journal of Market Research, Vol. 62, No. 5, 2020, pp. 546-560
Article • Euromonitor Advertiser Profiles, July 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), June 2020
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
Case Study • DMA (UK), Silver, 2019
Article • Brian Carruthers, Event Reports, Tech conference, October 2019
Case Study • Jay Chiat Awards, Bronze, Product/Service Creation, 2019
News • 23 九月 2019
Article • Rebecca Robins, WARC Exclusive, September, 2019
News • 27 八月 2019
Article • Stephen Whiteside, Event Reports, CommerceNext, July 2019
News • 31 七月 2019
News • 29 七月 2019
Article • Brian Carruthers, Event Reports, Retail Week Live, March 2019
Article • Gabey Goh, WARC Exclusive, July 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Article • Euromonitor Strategy Briefings, June 2019
News • 05 六月 2019
Article • Euromonitor Strategy Briefings, March 2019
Article • Euromonitor Strategy Briefings, November 2018
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Article • WARC Trends, December 2018
WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them. -
Article • WARC Evidence, October 2018
Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability. -
Article • WARC Best Practice, September 2020
This article provides marketers with information and guidance about avoiding advertising wearout and decay. -
Data • WARC Data, December 2020
Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information. -
Article • Sam Peña-Taylor, Event Reports, IPA Effectiveness Week, October 2017, pp. 0-0
Les Binet and Peter Field have undertaken new research based on the IPA Databank, exploring marketing effectiveness in a time of relative digital maturity. -
Data • WARC Data, September 2018
This report discusses the findings of a research project carried out in conjunction with BDO, which took the form of an online survey of more than 800 brands and agencies based in the Americas, Europe and APAC.