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Case Study • Tradd Salvo, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • SABRE Awards, Diamond, Africa, 2020
Case Study • Giacomo Frigerio, WARC Awards, Entrant, Effective Content Strategy, 2020
Case Study • Touché!, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Data • Cinzia Petio, WARC Data Points, September 2019
Case Study • Saji Abraham, Sidhu Shivank, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • SABRE Awards, EMEA, Product Media Relations (trade media) , Gold, 2019
Case Study • Maxine Thomas, WARC Awards, Shortlisted, Effective Content Strategy, 2019
Case Study • DMA (UK), Bronze, 2018
Case Study • Maxine Thomas, Heather Segal, David Tremblay, WARC Media Awards, Bronze, Effective Channel Integration, 2018
Case Study • Ekta Relan, Pallavi Bhosale, WARC Prize for Asian Strategy, Entrant, 2018
Case Study • Emvies, Best Integrated Campaign, Consumer Durables, 2018
Case Study • Emvies, Best Media Innovation, Digital, Search, 2018
Case Study • SABRE Awards, South Asia, Fashion & Beauty, 2018
News • 21 六月 2018
Case Study • AME Awards, Gold, 2018
Case Study • AME Awards, Gold, 2018
News • 11 十二月 2017
Case Study • DMA (UK), Silver, 2017
Research Paper • Liang Ma, Xin Zhang and Gao Shan Wang, Int. Journal of Market Research, Vol. 59, No. 6, 2017, pp. 767-786
Article • Victor Fantauzzo and Estefanía Frontero, WARC Exclusive, November 2017
Case Study • Aditya Jaishankar, Anand Ganesh and Ankit Sharma, WARC Prize for Asian Strategy, Entrant, 2017
Case Study • Ekta Relan, Pallavi Bhosale, WARC Prize for Asian Strategy, Entrant, 2017
Case Study • Leo Burnett , WARC Prize for Asian Strategy, Entrant, 2017
Case Study • Ganapathy Balagopalan, Aditya Arora and Nikhil Mohan, WARC Prize for Asian Strategy, Entrant, 2017
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Article • WARC Trends, December 2018
WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them. -
Article • Admap Magazine, January 2019
A summary of new thinking and best practice on the evolution of direct-to-consumer brands from Admap. -
Article • WARC Trends, December 2017
WARC's Toolkit 2018 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them. -
Article • Greg Paull and Shufen Goh, Admap Magazine, January 2019
Shares research with leading global CMOs that uncovers common threads, solutions and best practices to address the challenge from agile, direct-to-consumer competitors and the move to online sales. -
Article • Jamie Brighton, WARC Best Practice, January 2018
Key tips on delivering effective digital customer experiences, an area of increasing importance as customers are putting less emphasis on the products they buy from brands and more on the experience they receive. -
Article • Stuart Crawford-Browne, WARC Best Practice, July 2016
This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.