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Data • Rob Clapp, WARC Data Points, May 2021
Article • Chutima Wiriyamahakul and Krittamate Wuthimatheekul, WARC Exclusive, April, 2021
Data • Rob Clapp, WARC Data Points, April 2021
Rankings • Rankings Articles, April 2021
Rankings • Rankings Articles, April 2021
Rankings • Rankings Articles, April 2021
Opinion • WARC, March 2021
Article • Kai Geertsema, WARC Exclusive, March 2021
Data • Rob Clapp, WARC Data Points, March 2021
Data • Rob Clapp, WARC Data Points, February 2021
Data • Marte Aune, WARC Data Points, January 2021
Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021
Data • Cinzia Petio, WARC Data Points, December 2020
Data • Cinzia Petio, WARC Data Points, December 2020
Data • James McDonald, WARC Data Points, December 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
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Article • WARC Trends, December 2018
WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them. -
Article • Admap Magazine, January 2019
A summary of new thinking and best practice on the evolution of direct-to-consumer brands from Admap. -
Article • WARC Trends, December 2017
WARC's Toolkit 2018 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them. -
Article • Greg Paull and Shufen Goh, Admap Magazine, January 2019
Shares research with leading global CMOs that uncovers common threads, solutions and best practices to address the challenge from agile, direct-to-consumer competitors and the move to online sales. -
Article • Jamie Brighton, WARC Best Practice, January 2018
Key tips on delivering effective digital customer experiences, an area of increasing importance as customers are putting less emphasis on the products they buy from brands and more on the experience they receive. -
Article • Stuart Crawford-Browne, WARC Best Practice, July 2016
This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.
