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Sam Peña-Taylor, WARC Exclusive, February, 2021
This article explores the key takeaways from Amazon’s record-breaking Q4 2020, a year in which pandemic necessity and heavy investment saw the company’s revenues and profits rocket.
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Nick Liddell, WARC Exclusive, December 2020
The Brand Relationship Spectrum was introduced to the world by David Aaker and Erich Joachimsthaler in 2000 to help brand architecture strategists employ insight and subtlety to subbrands, endorsed brands and their alternatives.
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Alex Brownsell, Event Reports, FIPP World Media Congress, September 2020
How Bloomberg Media is adjusting its content strategy to the post-pandemic market.
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Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020
Mustang, the auto marque owned by Ford, was launching a new electric SUV, called the Mach-E, which marked a significant departure from the brand’s typical vehicles, and a major innovation in its own right.
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WARC Best Practice, April 2020
Explores what new brands need to consider when launching, as marketplaces are often highly cluttered and a launch strategy requires significant investment over the long-term.
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WARC Best Practice, April 2020
This paper explains the concept of New Product Development (NPD) – the process of bringing a new product to market – and how to ensure its success.
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Dan Calladine, WARC Webinars, January 2020
Dan Calladine, head of media futures at Carat, discusses the recently released annual report highlighting ten consumer, media and technology trends for 2020 – and their implications for brands.
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Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
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Stephen Whiteside, Event Reports, Money 20/20, October 2019
Uber, the ride-sharing platform, has begun expanding into financial services with products that are aimed at its passengers and drivers.
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
Dunkin’, the quick-service restaurant chain, successfully revitalized its brand through focusing on optimism.
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Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019
Goldman Sachs, the financial-services provider, has entered the consumer space in an impactful way using its own brand muscle and a high-profile partnership.
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26 九月 2019
An IHOP Restaurants’ campaign that successfully changed people’s perception of the brand as primarily a breakfast dining location and increased burger sales has won the 2019 Grand Ogilvy Award.
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26 九月 2019
Indonesian tech firm Gojek, which is known principally for its ride-hailing and payment services, is now expanding into video streaming in a move widely seen as a challenge to Netflix and other established players in Southeast Asia.
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03 九月 2019
Fox has become the first leading US media company to launch its own betting platform, Fox Bet, as it enters a market worth up to $150bn.
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25 八月 2019
Honest Tea, the beverage manufacturer, is seeking to build its masterbrand as its portfolio extends well beyond the drink that is embedded in its name.
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25 八月 2019
Last week saw two major US toy makers, Hasbro and Mattel, make significant moves into expanding their entertainment capabilities and positioning themselves as global IP-content players.
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Stephen Whiteside, Event Reports, Owning Your Narrative: The Future of Media, June 2019
Honest Tea, the beverage manufacturer, is seeking to build its masterbrand as it extends into new categories and targets different consumer groups.
News
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07 八月 2019
The historic company and now content powerhouse, Disney, unveiled further details around its forthcoming streaming service Disney+ and what it all means.
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29 七月 2019
The world's largest audio streaming service by users, Spotify, is the leader in the space with a host of new features, but a new book sheds light on one of its unsuccessful features, and the ways in which the secretive company works.
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22 七月 2019
Oreo, the cookie brand, has extended its appeal to new audiences by driving cultural connectivity with a diverse range of consumers.
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Geoffrey Precourt, Event Reports, ANA Brand Masters, February 2019
Oreo, the cookie brand owned by Mondelez International, has ensured its continuing relevance by mixing an emphasis on playfulness with a presence in popular culture.
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David Taylor, Admap, July 2019
Looks at driving premiumisation by smartly and strategically extending your core range.
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02 六月 2019
Amazon is reportedly considering the purchase of Boost, one of US telco Sprint's pre-paid brands, placing the e-commerce behemoth on track to enter the wireless service game.
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28 五月 2019
Bytedance, the privately-held Chinese company behind the globally popular streaming app TikTok, is reportedly planning to make a move into hardware with a smartphone product.
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21 五月 2019
Following the stellar success of DC and Marvel in migrating comic book heroes to the big screen, Sony Interactive Entertainment has launched PlayStation Productions, aimed at taking some of its most successful games to the movies and TV.
