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20 January 2020 Almost a quarter (23%) of all new food product launches in the UK last year were labelled as vegan, up from 17% in 2018, confirming that the meat-free consumer trend is growing apace, a new report from Mintel has revealed.
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20 January 2020 From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment, and marketers need to have a response in 2020 to the growth of “conscious consumerism”.
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20 January 2020 Danone, L'Oréal and Samsung are among more than 100 brands whose ads unwittingly appeared alongside climate misinformation videos on YouTube and the news comes as a survey of leading digital marketers confirms that brand safety remains a top ...
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20 January 2020 Condé Nast has announced the launch of Vogue Singapore, in line with the publisher’s international ambitions and on-going digital transformation strategy.
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20 January 2020 WeChat, the hugely popular Chinese multi-purpose app, is testing a new feature on its official accounts platform that will allow some users to add a paywall, enabling them to monetise their content.
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17 January 2020 Fan engagement has never been more important for leading football clubs whose support now ranges far beyond their immediate locale, with numbers reaching into the hundreds of millions – and presenting a significant commercial opportunity.
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17 January 2020 Jeff Bezos, the founder and CEO of Amazon, pledged this week to invest an extra $1bn in the company’s operations in India, its most important market outside of the US.
17 January 2020 Global’s newly-revealed plan for its audio and OOH businesses hints at a bigger change in the roles that brand-building and performance advertising will play in delivering marketing outcomes.
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17 January 2020 The UK should establish an independent and powerful new regulator to oversee the content spread by Silicon Valley online platforms, according to the head of Sky, the broadcaster and telco owned by Comcast.
17 January 2020 Keyword blacklists, created in the name of brand safety, have been found to reflect dangerous biases against LGBTQ people, according to a new study from CHEQ.
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17 January 2020 Global spend on mobile games is forecast to reach $100bn in 2020, up from $86bn in 2019, and games now account for almost three-quarters (72%) of all spending in app stores, according to new research from App Annie.
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17 January 2020 Facebook ads would benefit from providing users with a mix of “intrinsic” and “social” value, according to a study published in the Journal of Advertising Research (JAR).
16 January 2020 Online ads are cheap and results come in from them fast but, according to Capuchin’s Patrick Fagan, we’re measuring them all wrong.
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16 January 2020 Mobile streaming platform Quibi has already sold out 12 months of ad inventory before its April launch and PepsiCo is among those companies anticipating that appearing on the new platform can help its brands augment their cultural cachet – and ...
Opinion
16 January 2020 As environmental sustainability becomes more of a consumer concern, brands are taking major steps to build sustainable practices into their organizations – from recycling to packaging, Catharine P.
Opinion
16 January 2020 As cannabis is made legal in more countries, WARC’s Chiara Manco highlights three food brands that have targeted users effectively.
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16 January 2020 A slowing Indian economy, along with rising inflation and unemployment, suggest that the year ahead will be hard for marketers, but rather than resorting to promotions and discounts, Bajaj Auto is investing in brand building for the long term.
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16 January 2020 Google will begin phasing out cross-website cookie tracking on its dominant browser, Chrome, forcing one of the biggest changes to the makeup of digital advertising since its inception.
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16 January 2020 Brand purpose can be a driver of growth, a key to unlocking new partnerships and a way of signalling modernity, according to a new WARC report edited by Burger King Global CMO Fernando Machado.
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15 January 2020 The environmental efforts of companies are often seen as little more than greenwash, but the announcement by BlackRock that its future investment decisions will be focused on environmental sustainability potentially opens up opportunities for ...
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15 January 2020 A new initiative in India will give the country’s more than 560 million internet users a digital account aggregator, which will bring a totally new level of control over their digital financial data.
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15 January 2020 International payments company Visa will buy the firm Plaid in a bid to move beyond card payments and into financial services apps that add greater value to customers.  Fintechs, otherwise known as challenger banks, are a new set of financial ...
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15 January 2020 Campaigns for global brands including Corona, Dulux and KFC, and local brands such as Babyshop in Dubai, Oh Henry! in Canada and Skinny in New Zealand, are among the winners of the Effective Channel Integration category of WARC’s Media Awards 2019.
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15 January 2020 Rather than vacuum up every statistical nugget allowed by law, Apple believes that “data minimization” – collecting and processing the smallest amount of information necessary to provide a service – is the best policy.
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15 January 2020 Some China merchants are collateral damage in the war between e-commerce rivals Alibaba and Pinduoduo, as a growing number claim to be victims of ‘forced exclusivity’.