How sophisticated communications architecture helped boost campaign effectiveness.

Shortlist

Wave of Waste

Brand Corona
Agency PHD Media
Advertiser AB InBev
Country Australia

Buckethead Army

Brand KFC
Agency MediaCom, Ogilvy Australia
Advertiser Yum! Brands
Countries Australia

The Best 'Freekend' Christmas Ever!

Brand Skinny
Agency PHD New Zealand, Platform29
Advertiser Spark NZ
Country New Zealand

The Broadway Musical

Brand Skittles
Agency MediaCom
Advertiser Mars
Country United States

Thrush The Musical

Brand Canesten
Agency PHD Media Australia
Advertiser Bayer
Country Australia

The Mekong Connection

Brand Sunlight
Agency Mindshare Vietnam
Advertiser Unilever
Country Vietnam

Cross-channel measurement

Brand Shell
Agency MediaCom
Advertiser Shell Fuels
Country Hong Kong

There's milk here

Brand Quebec Milk Producers
Agency Touché!
Advertiser Quebec Milk Producers
Country Canada

Warning – Do Not Attempt

Brand Sport Chek
Agency Touché!
Advertiser FGL Sports
Country Canada

The 24-Hour Magazine of Natural Beauties

Brand Dove
Agency Mindshare Vietnam, T&A Ogilvy
Advertiser Unilever
Country Vietnam

A mission to cut sick days by half

Brand Lifebuoy
Agency Mindshare Vietnam
Advertiser Unilever
Country Vietnam

Crunchy Sounds Challenge

Brand Lay's
Agency Mindshare
Advertiser PepsiCo
Country China

World Cup

Brand The Economist
Agency Proximity London
Advertiser The Economist Group
Country United Kingdom

Hungry Puffs

Brand Foodbank Western Australia
Agency The Brand Agency
Advertiser Foodbank Western Australia
Country Australia

Brighter Homes, Brighter Kids

Brand Dulux
Agency MediaCom China
Advertiser AkzoNobel
Country China

Al Umobuwah

Brand Babyshop
Agency FP7 McCann Dubai
Advertiser Landmark Group
Country Middle East & North Africa

World Without Walls

Brand Babyshop
Agency FP7 McCann Dubai
Advertiser Landmark Group
Country Middle East & North Africa

Kyrie5

Brand Nike
Agency Mindshare China
Advertiser Nike
Country China

Politics Tamed

Brand The Times & The Sunday Times
Agency m/SIX, Pulse Creative
Advertiser News UK
Country United Kingdom

4:25 Hunger Bar Launch

Brand Oh Henry!
Agency UM Canada, Anomaly
Advertiser The Hershey Company
Country Canada

Judges

Special Awards

Path-to-Purchase Award – how a campaign built an effective integration model around shopper or path-to-purchase insight.

Effective Cross-Channel Measurement Award – for a campaign that most accurately measured the effectiveness of different comms channels and the halo effect that they achieved together.

The POE Award – how a strategy successfully linked paid, owned and earned media.

Contact

Lucy Aitken

Lucy Aitken, Managing Editor – Case Studies
+44 (0) 20 7467 8154
mediaawards@warc.com


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