I’ve had access to a range of marketing resources over the years, but WARC is the one I find myself coming back to time and time again. In the beginning, simply having access to a vast number of case studies was the main reason for a subscription, but nowadays I see it as more of an educative platform. With a ton of research, reports and articles spanning contemporary to classic, WARC is something of an authority on the discipline and one of the best marketing science libraries available.
It’s this combination of breadth of subject matter and depth of thinking that makes WARC not a luxury, but an essential input for the strategy department. One that has not only helped me to develop effective strategic thinking, but continues to further my own learning.
Senior Strategic Planner, BMF Australia