WaterAid: A partnership that has saved five million children’s lives and built a new model for fundraising

WaterAid, a non-governmental organisation, saved five million children’s lives and developed a new model for fundraising over its 16-year campaign in the UK.

Campaign details

Brand: WaterAid Advertiser: WaterAid Entrant: The Kite Factory Principal authors: Mike Colling, The Kite Factory Contributing authors: Will Richardson, The Kite Factory; Dominic O'Kane, WaterAid

Water is the stuff of life.

Lack of clean wat. This is the story of how an enduring partnership with a deep understanding of its audience built a communications strategy that rewrote the rules of charity fundraising advertising. It created continuous net income growth and ultimately, and most importantly, contributed to five million fewer children dying.

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

获取独立第三方的循证洞察,以节约您的时间,并帮助您做出有效的营销选择。

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达莎·伯莱索
Fetch战略合作伙伴

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