Emirates NBD: "Hey Future Me…" - A social experiment to start a conversation between parents and children

This case study explains how Emirates NBD, the Middle East's leading bank, engaged affluent parents by creating a social experiment where it asked children to send a message to their future selves.

Emirates NBD: "Hey Future Me" - A social experiment to start a conversation between parents and children

Tahaab Rais

Campaign details

Brand owner: Emirates NBD Lead agency: FP7/DXB (Part of McCann Worldgroup) Brand: Emirates NBD Country: United Arab Emirates In Banks, credit cards, loans, Educational, universities Content marketing, Direct marketing, Earned media, buzz, Email marketing, Events and experiential, Internet - search, Online video, Other and ambient media, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacy Up to 500k

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