Trend report: Data management in the 'mass personalisation' era

Offers insight into how brands and agencies alike can prioritise effective data collection and management in the 'mass personalisation' era of marketing.

With new regulations and more brands taking control of their data, data management is on the radar in 2018. As advertisers attempt to achieve personalisation at scale, how can agencies and brands prepare?

It could well be a case of history repeating.

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

获取独立第三方的循证洞察,以节约您的时间,并帮助您做出有效的营销选择。

WARC始终如一地提供有价值的洞察,帮助我在同事和客户面前表现得更像专家。

达莎·伯莱索
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