The value of attention

Audience measurement data report on ‘opportunities’ to see or hear advertising messages – these opportunities are defined in different ways depending on the medium.

Planning for Attention

This article is part of a series of articles from the WARC Guide to Planning for Attention. Read more.

Audience measurement data report on ‘opportunities’ to see or hear advertising messages. These opportunities are defined in dif in a room with a television receiving device switched on and tuned to a programme or commercial. A radio listener has listened for at least five minutes in a 15-minute period to a given station (not necessarily when a commercial was playing).

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

获取独立第三方的循证洞察,以节约您的时间,并帮助您做出有效的营销选择。

WARC始终如一地提供有价值的洞察,帮助我在同事和客户面前表现得更像专家。

达莎·伯莱索
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