Marketing in the COVID-19 crisis

This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.

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Why it matters

China's hard-hit Wuhan reported no new coronavirus cases for the first time this week when just last month, the city was still overwhelmed with thousands of new cases of coronavirus each day. Bouncing-back stories from China are sought after by companies outside the mainland, wanting to have a glimpse into their own futures.