Greater focus on campaign effectiveness post-pandemic

An overview of marketers' change in their approach to advertising investment as a consequence of COVID-19.

The COVID-19 pandemic has encouraged over half (55%) of marketers to focus more on campaign effectiveness, according to a Kantar survey of senior marketers worldwide.

This might mean more of a focus on optimisation and measurement, but also restructurin of data-savvy, creativity and foundational brand skills to create more effective marketing campaigns.

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

获取独立第三方的循证洞察,以节约您的时间,并帮助您做出有效的营销选择。

WARC始终如一地提供有价值的洞察,帮助我在同事和客户面前表现得更像专家。

达莎·伯莱索
Fetch战略合作伙伴

你的圈层都是优秀的人

我们与80%的世界最有价值的品牌*和76%的世界顶级代理商都有合作。

* 福布斯十大品牌