Alcoholic drink brands allocate the most to TV

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Successful toiletry & cosmetic brands allocate two-thirds of their budget to digital, the highest share across 13 sectors, according to data from WARC's latest Media Allocation Benchmarks. The report is based on data from WARC's case study databas

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

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达莎·伯莱索
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