Campaign details

Brand: Jumanji, The Next Level
Brand owner: Sony Pictures
Agency: Manning Gottlieb OMD
Market: United Kingdom
Industries: Product placement, Television
Media channels:
Budget: Up to 500k

Executive summary

Challenged by Sony Pictures to make the second Jumanji film in the franchise, Jumanji: The Next Level, as successful as the original with 20% less budget and a competitive and cluttered release window, we had our work cut out.

Rising to the challenge, we collaborated with the UK's highest-rating TV show at the time, ITV'sI'm a Celebrity… Get Me Out Of Here! This resulted in an opening weekend that was 40% up on the 2017 film and an ROI of 30:1.

Market background and objectives