Lancôme: Parcel from Paris

Lancôme, the beauty brand, created its A Parcel from Paris campaign to become the number one brand in its category on Tmall in China during 2018 Single’s Day.

Campaign details

Brand: Lancôme Brand owner: L'Oréal China Lead agency: Mindshare Contributing agency: iblue communications Country: China Industries: Luxury toiletries & cosmetics Media channels: Events & experiential, Livestreaming, Online display, Onlin 10 - 20 million

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

获取独立第三方的循证洞察,以节约您的时间,并帮助您做出有效的营销选择。

WARC始终如一地提供有价值的洞察,帮助我在同事和客户面前表现得更像专家。

达莎·伯莱索
Fetch战略合作伙伴

你的圈层都是优秀的人

我们与80%的世界最有价值的品牌*和76%的世界顶级代理商都有合作。

* 福布斯十大品牌