Scoot: Go Yellow! Escape the Ordinary

Scoot, the low-cost airline, championed its signature yellow brand colour and its fun, sassy spirit to build brand visibility and preference in Singapore.

Campaign details

Brand: Scoot Brand owner: Singapore Airlines Agency: BLK J Market: Singapore Industries: Airlines Media channels: Competitions & contests, Events & experiential, Online video, Social media Budget: Up to 500k

Executive summary

In this sea of value an

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达莎·伯莱索
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