The Campaign Against Living Miserably: Breaking the silence – How an image, not an ad, transformed the way the UK treats male suicide

The Campaign Against Living Miserably (CALM), a charity, created a striking public installation in the UK to increase awareness of male suicide and suicide prevention.

Campaign details

Brand: The Campaign Against Living Miserably Advertiser: The Campaign Against Living Miserably Entrant: adam&eveDDB Principal author(s): Will Grundy, adam&eveDDB Contributing author(s): Tom Roach, Martin Beverley, Sarah Carter, Ni

It should come as no surprise to hear that the UK - famed for its 'stiff upper lip' – has an acute problem talking about death. 72%feel uncomfortable talking about dying, death and bereavement, even though 71% recognise doing so would be beneficial. – to themselves, and society as a whole.

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

获取独立第三方的循证洞察,以节约您的时间,并帮助您做出有效的营销选择。

WARC始终如一地提供有价值的洞察,帮助我在同事和客户面前表现得更像专家。

达莎·伯莱索
Fetch战略合作伙伴

你的圈层都是优秀的人

我们与80%的世界最有价值的品牌*和76%的世界顶级代理商都有合作。

* 福布斯十大品牌