Mitsubishi SpaceJet: Space Where It Matters

Mitsubishi, an automotive manufacturer, launched a repositioning and rebranding of its aircraft corporation by creating a brand expression that brought to life the Japanese notion of space for the first commercial aircraft from Japan in half a century.

Summary

Redefining Regional Travel: A Repositioning Campaign to Fundamentally Change Perception of an Undervalued Category

Mitsubishi Aircraft Corporation (MITAC) is in the final stretches of a major industrial feat: delivering the first commercial air

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