Royal Enfield: There is more to motorcycle than meets the eye

Royal Enfield, a motorcycles, bicycles, and parts company, associated its brand with style and safety by launching fashion look books and bringing influencers to stores to increase sales of its motorcycle gear in India.

Campaign details

Agency: AvianWE Brand: Royal Enfield Gear Business

The revving sound of engines, the long winding roads and the whole world to explore! Biking is a passion and biking is a way of life! Royal Enfield is synonymous with motorcycles and ha

We devised a simple yet compelling campaign for the Royal Enfield Gear. Leveraging the brand's superior image and building the aspect of safety and protection into it, we subtly brought out the style quotient. The idea was: Biking + safety + protection + style = Royal Enfield.

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

获取独立第三方的循证洞察,以节约您的时间,并帮助您做出有效的营销选择。

WARC始终如一地提供有价值的洞察,帮助我在同事和客户面前表现得更像专家。

达莎·伯莱索
Fetch战略合作伙伴

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