FIFA: More Than a Game

FIFA, the EA Sports football video game, created a new skill move virtually, which went on to influence football in the real world.

Campaign video: FIFA – More Than a Game


Creative Agency: adam&eveDDB, London Group Chief Creative Officer: Ben Priest Group Executive Creative Director: Ben Tollett Chief Creative Officer: Richard Brim Creatives Directors: Tim Vance / Paul Knott/ Feargal Ballance / Patrick McClelland Sian Parker James Derrick Max Sullivan David Golding Rasmus Smith-Bech / Jonas Roth