Peugeot 407 – Toys
Brand Name: Toys': Peugeot 407 International LaunchAdvertiser: Automobiles PeugeotAgency: BETC Euro RSCGPrize: Biz Challenge silvCategory: Brand Launch
SUMMARY
The Peugeot 407 was to replace the 406 within the M2 segment
Peugeot 407 - Toys
The Peugeot 407 was to replace the 406 within the M2 segment (upper middle range class), a major segment of the European market.
