LATAM Airlines: How monetising NPS helped us take CX investment decisions

LATAM Airlines, an airline holding company, developed a calculator that monetised net promoter scores to facilitate decision making regarding customer experience (CX).

Summary

The volatility of the airline business – navigating oil prices, exchange rates, etc. – makes CX investment decisions challenging. LATAM Airlines wanted to put the customer at the heart of these decisions.

Working with MESH, we created a three-p

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

获取独立第三方的循证洞察,以节约您的时间,并帮助您做出有效的营销选择。

WARC始终如一地提供有价值的洞察,帮助我在同事和客户面前表现得更像专家。

达莎·伯莱索
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