Campaign details
Brand: ITV & Veg Power Advertiser: ITV & Veg Power Entrants: adam&eveDDB and Goodstuff Communications Principal author(s): Sara Keegan, adam&eveDDB Contributing author(s): Clare Phillips and Susie Braun, ITV, Les Binet, To
ITV & Veg Power: Eat Them to Defeat Them – How making veg the bad guy did a load of good
Veg Power, a campaigning group for vegetables from the Food Foundation, partnered with ITV to launch Eat Them to Defeat Them in the UK, a campaign that framed vegetables as villains and children as superheroes to encourage them to eat more vegetables.
