Identifying the reasons why users in China recommend bike apps

This study examines factors affecting users’ intention to recommend bike-sharing apps from the perspective of internal and external benefits perception.
Ma, Zhang and Wang

Introduction

Since the end of 2016, bike sharing has suddenly taken off in China. According to the 2016 Chinese bike-sharing market report, total user numbers for bike sharing have reached 18,860,000. The bike brandsharing apps, becomes particularly important as Morin (1983) indicated that other people’s recommendations are three times more effective than advertising. Specifically, bike-sharing app refers to one app, such as the Mobike app. When users want to ride the shared bike, they must pay a deposit first, then make a payment, and after that scan a two-dimensional code to unlock and start riding the bike.

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