How TVS StaR City+ added swag to its style

Aditya Jaishankar, Anand Ganesh and Ankit Sharma

Motorcycle manufacturer TVS used a multimedia approach and leveraged the harvest festival of Pongal to win back consideration for its Star City+ model in Tamil Nadu, India.

Campaign details

Brand: Star City+ Brand owner: TVS Motor Company Lead agency: McCann Worldgroup India Country: India Industries: Motorcycles, bikes Media channels:Newspapers, Online video, Point-of-purchase, in-store, Sales promotion, Social media, Telev Up to 500k

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