“Can we spot small signs of big change early on?” It’s a question to which many brands and marketers would love to know the answer. Lida Hujić is a brand strategist whose research may point them in some promising, if unexpected, directions.
She’s fascinated by non-conformists – she’s spent a lot of time among them in the fashion and arts worlds and she wouldn’t describe herself as “normal” – and in particular those “who challenge the status quo for the better good”. She’s interested in
