Mars Wrigley finds new insights for marketing on big occasions

Mars Wrigley, the confectionery company, has uncovered powerful new insights regarding the role that its products can play during major seasonal events.

Mars Wrigley Confectionery has learned that sweet treats are taking on a different role at major occasions throughout the year – all the way from Easter and Halloween to Chinese New Year.

“Shoppers are seeking alternatives for their celebr

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