How Molson Coors chooses between digital channels in a time of disruption

Molson Coors, the brewing company, aims to ensure that all its media buys meet a clear set of criteria and match its values as an organization.

Brad Feinberg, North American vp/media and consumer engagement at Molson Coors, is not short of digital destinations to advertise its house of beer brands.

“We've looked at a lot of platforms,” he explained during the first online execution of the Ass

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