How DramaFever found a role in the video-streaming market

Sonia Paul

DramaFever, an online video-streaming service, started with a simple premise: People all over the world are interested in Korean dramas.

In addition to content, Suk Park – Co-Founder/President of DramaFever – told delegates at the Asian American Advertising Federation's (3AF) 2016 Asian Marketing Summit in Los Angeles, the company had a firm grasp on technology when it moved from beta to actual distribution in 2009, having mastered the technique of converting DVDs into digital files.

But, as Park advised, "It's not just capital … It's access to knowing how to do the other side of the business." Specifically, even as DramaFever went to Korea to license content it could stream online, the enterprise experienced a set of highs and lows as it evolved a monetization strategy.