Understanding the dynamics of quantity and quality of response in consumer online research

This paper explores the dynamics of online panel response behavior in terms of both quality and quantity.

Understanding the dynamics of quantity and quality of response in consumer online research

Michael T. FoleyMSI-ITM B.V., France

Paul OosterveldMSI-ITM B.V., Netherlands

Kyle DerrTemple University, United States

INTRODUCTION

What makes a panel different from...

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