From set top meters to set top boxes - audience measurement for the digital world

The migration from analogue to digital television is compromising traditional, sample centric audience measurement techniques – diaries and Peoplemeters.

From set top meters to set top boxes – audience measurement for the digital world

George ShababbTNS Television and Radio Audience Research, United States

Anthony TaylorTNS, United Kingdom

THE RESEARCH ISSUE

The advent of the digital set top box (STB)...

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