Can-Am Ryker: A ride like no other

Touché!

Vehicle brand BRP took an unconventional approach to publicise the launch of its latest model to a younger target audience, teaming up with pop culture icons to increase awareness and drive trial.

Campaign details

Brand: Can-Am On-Road Ryker Brand owner: BRP Lead agency: Touché! Contributing agencies: Anomaly Country: Mexico, North America Industries: Motorcycles, bikes Media channels: Content marketing, Events & experiential, Online video, Outdo 10 - 20 million

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