IHC - an ordinary life

In 2004/2005 IHC faced some extraordinary challenges within the charity marketplace. More fashionable charities, like Breast Cancer, were taking the limelight in a way never seen before.

An ordinary life

Category: Charity/Not for Profit/Public ServiceAgency: Colenso BBDOAdvertiser: IHC

SUMMARY

“An ordinary life – it's the extraordinary thing we can give them” was the sentiment Colenso BBDO chose to leverage for its IHC campaign....

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