Burger King UK: Go Whopper or Go Home

Burger King, the restaurant chain, reversed declining sales in the UK by launching a series of TV commercials, OOH ads, and in-app and in-store placements that promoted it as the home of the Whopper.

Campaign details

Brand: Burger King UK Advertiser: Burger King UK Entrant: BBH Principal author(s): Saskia Jones and Ben Shaw, BBH Contributing author(s): Mark Stockdale, The Effectiveness Partnership

Summary

Burger King hadn't run a brand campaign for 9 ye

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