Brighthouse Financial: Building a new marketing machine

Brighthouse Financial, a life insurance company, built a new marketing machine to launch its brand in the US in a slow-moving category dominated by long-standing competitors.

Campaign details

Brand: Brighthouse Financial Advertiser: Brighthouse Financial Entrant: BBH New York Principal author(s): Philip Shipley, BBH Contributing author(s): Amethyst Vargas and Zach Matthews, Brighthouse Financial, Andy Cohen and Guy Powell, Pro

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