What we know about brand purpose

Explores current writing and thinking on the topic of brand purpose, a powerful way to engage consumers and gain preference, it is fast becoming an expectation for some customers.

Brand purpose, an idea bigger than profit, is seen as a way to drive long-term sustainable business growth. Having a purpose beyond profits has emerged as one of the most powerful ways to engage consumers and gain brand preference. Further, it is beg

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

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