It's all in the game: Gamification is winning over consumers jaded by traditional marketing
David Ward
Which would you rather do: work or play a game? For most people, the answer is self-evident. That's why gamification — applying elements of gam
It's all in the game: Gamification is winning over consumers jaded by traditional marketing
This article demonstrates how gamification - applying elements of gaming to other activities, like marketing or work - can be used as an effective engagement and customer acquisition tool across a wide range of consumers.
