Achieving Success In Multicultural Marketing

Discusses the nature, growth and potential of the Asian-American market in the US, as well as a series of pointers for success with this specific sector, including: respecting diversity; researching the audience; careful media selection; and positioning brands in accordance with the audience's values.

Achieving Success In Multicultural Marketing

Clare FangVerizon Communications

The global marketplace is changing, both in the collaboration of corporations to build new partnerships and demographic customer profiles. Clearly evident in the American marketplace,...

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