Hornbach: You Are Alive. Do You Remember?

This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.

Campaign details

Brand/Sponsor: Hornbach

Title: You Are Alive. Do You Remember?

Campaign Cost: $5-10 million

Campaign Scope: standardized_format

Advertising Agency: HEIMAT, Berlin

Product Type: Brand Campaign

Campaign Start: 03/19/2016

Campaign Ends: 05/01/2016

Campa Germany, Austria, Switzerland, Check Republic, Luxembourg, The Netherlands, Slovakia, Romania

仅依靠个人的猜测而不是基于事实做决策,可能使您浪费数百万预算,并且失去信誉和影响力。

获取独立第三方的循证洞察,以节约您的时间,并帮助您做出有效的营销选择。

WARC始终如一地提供有价值的洞察,帮助我在同事和客户面前表现得更像专家。

达莎·伯莱索
Fetch战略合作伙伴

你的圈层都是优秀的人

我们与80%的世界最有价值的品牌*和76%的世界顶级代理商都有合作。

* 福布斯十大品牌