People-meter systems in the changing TV climate

Dr Heikki J Kasari reviews the current state of TV audience research, especially for those 75 countries using people-meter panels.

People-meter systems in the changing TV climate

Dr. Heikki J. Kasari

Independent auditing of people-meter systems is 'a critical element in validating quality control procedures as well as ensuring full disclosure of the methodology used by the research...

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