WARC Awards for Media

Welcome to the sixth year of the WARC Awards for Media, a comprehensive global awards scheme to reward comms planning which has made a positive impact on business results. The competition will examine the insight, strategy and analytics that power effective media investment.

About

The WARC Awards for Media are open for entries.

The Awards are discipline-neutral and channel-agnostic. We encourage a broad spectrum of entries from media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world. Entry is completely free and you can enter as many times as you like, using the Entry Form. You do not need to be a WARC subscriber to enter.

To enter, submit your case study in just one category. Across all categories – Effective Channel Integration, Effective Use of Tech, Effective Use of Partnerships and Sponsorships and Effective Use of Data – judges will look for the thinking behind a strategy, the measurement approach brands and agencies have put in place, and evidence that the comms strategy delivered against the client’s objectives.

The deadline for entries was 5pm GMT 22 Sept 2021.

Read the Entry Kit

The awards are now closed for entries.

Structure

The Awards will follow a Grand Prix / Gold / Silver / Bronze system. The jury will also nominate winners of the Special Awards that recognise specific areas of excellence.

There are four categories and each one has its own judging panel and set of Special Awards. As part of the judging process, judges will be asked to nominate entries they think deserve to be considered for the Special Awards. The categories are:

Effective Channel Integration
How sophisticated communications architecture helped boost campaign effectiveness.

Effective Use of Partnerships and Sponsorships
How collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

Effective Use of Tech
Communications that have effectively used or combined emerging platforms or technology in the media mix. How did using a particular tech contribute to the overall business success of a broader campaign?

Best Use of Data
Recognising the role of data in an effective communications strategy.

Key Dates 2021

Call for entries

The WARC Awards for Media are now open for entries

19 May 2021
Jury announcements

One panel per week

6 - 27 July 2021
Deadline

Enter your case study for the 2021 Awards by

22 Sept 2021
Shortlist announcements

Two categories per week will be announced

24 Nov - 1 Dec 2021
Winners announcements

Two categories per week

5 - 12 Jan 2022

Insights & Inspiration

What's working in channel integration
What's working in channel integration

Global strategies, campaign updates and trends in channel integration.

What's working in tech-enabled marketing
What's working in tech-enabled marketing

Global strategies, campaign updates and trends in tech-enabled marketing.

What's working in partnerships and sponsorships
What's working in sponsorship and partnerships

Global strategies, campaign updates and trends in sponsorship and partnerships.

What's working in data-driven marketing
What's working in data-driven marketing

Global strategies, campaign updates and trends in data-driven marketing.

Contact

Chiara Manco

Chiara Manco
Commissioning Editor, Case Studies 
mediaawards@warc.com