WARC Effectiveness Awards

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About the new awards

We’ve reinvented the way effectiveness awards are judged.

The WARC Effectiveness Awards, in association with LIONS, are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder.

Every shortlisted entry will receive feedback on how they’ve performed on the Ladder so that you can drive your business, and the industry, forward.

Our awards are global, open to all, the process to enter is straightforward and, for 2021, we’ve waived the entry fee, too.

The deadline for entries is 1 April. No extensions will be granted.

Each category will be judged by a high-calibre panel, including senior marketers from some of the world’s biggest brands and top agency professionals and specialists from around the globe.

For each category the juries will award Grand Prix, Gold Silver and Bronze accolades, as well as special awards honouring particular areas of excellence. The winners will be announced at Cannes Lions 2021.

For inspiration, please read The Effectiveness Code White Paper.

Download the entry kit

The WARC Effectiveness Awards will provide a marketing benchmark like no other. As well as shining a light on great effective marketing, the invaluable feedback that will be given to shortlisted and winning entrants will enable them to consistently produce highly effective creative campaigns and initiatives.
Paul Coxhill

Paul Coxhill
Managing Director, WARC & Lions Intelligence

Key Dates 2021

Call for Entries

Entries will be accepted from

15th Feb 2021

Enter your case study for the 2021 Awards

1st April 2021

Entry details

Why enter?

  • The entry has been fee waived this year
  • All winning entries will be published and promoted on warc.com
  • Grow your personal and company reputation within the industry
  • Open to subscribers and non-subscribers of WARC

How to enter

  • Please read the entry kit
  • Entries will be accepted from 15 February

Download the entry kit

Insights & Inspiration

Tide: It's a Tide Ad

See how Saatchi & Saatchi made Tide the most loved brand of the 2018 Super Bowl.

Old Spice: The man your man could smell like

Take a look behind the idea of Wieden+Kennedy's Super Bowl ad for Old Spice.

Tesco: The unforgettable bag

Looks at Grey Malaysia's project for Tesco which saw it commit to phasing out single-use plastic.