UN Women: Bridal Uniform

UN Women: Bridal Uniform

Brand UN Women Pakistan
Agency BBDO Pakistan
Advertiser United Nations
Country Pakistan

UN Women, the United Nations' entity dedicated to gender equality, achieved social and political change around the issue of child marriage in Pakistan with its Bridal Uniform campaign.

Stayfree: Project Free Period

Stayfree: Project Free Period

Brand Stayfree
Agency DDB Mudra Group
Advertiser Johnson & Johnson
Country India

Feminine care brand Stayfree created a provocative social initiative in India to drive genuine change in the lives of marginalised women.

Amazon Prime Reading

Customer Journey Special Award

Amazon Prime Reading: Everyone is an Amazing Book

Brand Amazon Prime
Agency McCann Worldgroup China
Advertiser Amazon
Country China

Prime Reading, a part of Amazon Prime's subscription-based service, revived China's love of reading by matching consumers' personalities to individual books.

KFC: Colonel KI

Early Adopter Special Award

KFC: Colonel KI

Brand KFC
Agency Mindshare China
Advertiser Yum China
Country China

Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.


Income: The best gift for your child is a retirement plan for yourself

Brand NTUC Income Insurance
Agency BBH Asia Pacific
Advertiser NTUC Income Insurance
Country Singapore

Local Hero Special Award

Berger Paints: Truck Art Childfinder

Brand Berger Paints
Agency BBDO Pakistan
Advertiser Berger Paints
Country Pakistan

KitKat: Break in case of life's little emergencies

Brand Kit Kat
Agency McCann Worldgroup Philippines
Advertiser Nestlé
Country Philippines

IKEA: The world's longest drive-through furniture catalogue

Brand IKEA
Agency McCann Worldgroup India
Advertiser IKEA
Country India

illuma: Mother's Love Express

Brand Illuma
Agency Ogilvy Taiwan
Advertiser Wyeth
Country Taiwan

KFC: Anything is better with KFC Golden Egg Crunch

Brand KFC
Agency Universal McCann Malaysia
Advertiser Reprise Media
Country Malaysia


Coca-Cola: Faces of the City

Brand Coca-Cola
Agency McCann Shanghai
Advertiser Coca-Cola
Country China

Guinness: How Guinness got more Singaporeans to celebrate St Patrick's Day

Brand Diageo
Agency Iris Singapore / Dentsu Redstar
Advertiser Guinness
Country Singapore

Asha Ek Hope: Blink to Speak

Brand Asha Ek Hope Foundation
Agency TBWA/India
Advertiser NeuroGen Brain and Spine Institute
Country India

Category Disruptor Special Award

Castrol CRB: Truck Aasana

Brand Castrol CRB
Agency Ogilvy, Mindshare
Advertiser Castrol
Country India

Bill & Melinda Gates Foundation: When family planning had a better plan

Brand Bill and Melinda Gates Foundation
Agency McCann Worldgroup India
Advertiser Rakuten
Country India

Nike: Kyrie5 – Reinventing the Sneakerdrop

Brand Nike
Agency Mindshare China
Advertiser Nike
Country China

Research Excellence Special Award

Pond's Men: Bodybuilder

Brand Pond's
Agency Ogilvy Singapore / Mindshare Indonesia
Advertiser Unilever
Country Indonesia

Puma: Suede Gully

Brand Puma
Agency DDB Mudra Group
Advertiser Puma
Country India


Keep Loading

Brand Tata Ace Mega XL
Agency Rediffusion
Advertiser Tata Motors
Country India

Brings More to the Taste

Brand Guinness
Agency BBDO Indonesia
Advertiser Diageo
Country Indonesia

The Shortest CNY Ad

Brand Anchor Beer
Agency Ensemble Worldwide
Advertiser Heineken Malaysia
Country Malaysia

FitMe Squad

Brand Maybelline
Agency Ensemble Worldwide
Advertiser L'Oréal Malaysia
Country Malaysia

Noon Assembly

Brand Kwality Dairy
Agency McCann Worldgroup India
Advertiser Kwality Limited
Country India

Shake and Dip

Brand McDonald's
Agency DDB Group Hong Kong
Advertiser McDonald's
Country Hong Kong

Asking Indian men to shut up

Brand Baggit India
Agency Famous Innovations
Advertiser Baggit
Country India

Take Back Your Time

Brand Stayfree
Agency DDB Mudra Group
Advertiser Johnson & Johnson
Country India

Pink Power

Brand Inorbit Mall
Agency DDB Mudra Group
Advertiser K. Raheja Corporation
Country India

Crunchy Sound Challenge

Brand Lay's
Agency Mindshare China
Advertiser PepsiCo China
Country China

Makeup on the Way

Brand Maybelline
Agency Mindshare China
Advertiser L'Oréal China
Country China

Passion Made Possible

Brand Singapore Tourism Board
Agency TBWA Singapore
Advertiser Singapore Tourism Board
Country Global

The 2019 WARC Prize for Asian Strategy is now closed for entries.

Welcome to WARC’s search for the best strategic thinking from Asia’s marketing industry.

Since its launch in 2011, the Prize has showcased Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its ninth year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline.

Prize structure

The total Prize fund stands at $10,000: there will be a Grand Prix of $5,000 awarded to the best paper, plus five $1,000 Special Awards recognising specific areas of excellence. The Special Awards for 2019 are:

  • The Category Disruptor Award for the best example of a brand that has successfully broken with category conventions.
  • The Early Adopter Award for the best example of a brand using a new innovation or emerging tech or platform.
  • The Customer Journey Award for the best example of a brand creating a compelling path to purchase.
  • The Local Hero Award for the best example of a challenger Asian brand using a smart marketing strategy to take on bigger competitors.
  • The Research Excellence Award for the best use of research in the development of strategic ideas.

The judges will nominate entries they think deserve to be considered for these Awards.

Want some inspiration?

Read the 2019 Asian Strategy Report

In today’s hyper-competitive world, strategy has never been more at a premium for differentiation and driving breakthrough ideas from across the region.

Freddie Covington, Chief Marketing Officer, Visa Chair of the judging panel, 2019 WARC Prize for Asian Strategy


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