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02 六月 2020 Ad volumes on Indian TV grew 98% between January and May 2020 compared to the same period in 2019, a new report finds, and it was overwhelmingly driven by OTT platforms.
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02 六月 2020 Many people in China are still coming to terms with both COVID-19 and the measures taken to contain it, but there are indications that the country’s response to the situation is well regarded by its citizens, and this pride is an important idea for ...
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02 六月 2020 Marketers should double down on efforts to boost diversity and inclusion in the face of the COVID-19 crisis, according to Marc Pritchard, chief brand officer at Procter & Gamble, the FMCG manufacturer.
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02 六月 2020 Nearly two-thirds of Britons expect to return to work by the end of August, but they’re feeling uncomfortable about what awaits; before then, however, the prospect of going to the pub and nights out with friends top the list of what people are ...
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02 六月 2020 The number of podcasts produced has rocketed 129,000% in the last ten years, while episode lengths are shortening, according to a new report from podcast app Stitcher.
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02 六月 2020 As clubs in Europe’s many leagues look toward a return, titans like Real Madrid are adapting to the sport’s socially-distanced next step, making its own changes and observing where fans are leading.
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01 六月 2020 India has recorded the sharpest surge in e-commerce adoption across multiple categories compared to other markets, including China, Brazil, Indonesia, Thailand and the Philippines, according to a study by Facebook India and Boston Consulting Group.
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01 六月 2020 Google’s search ranking algorithm is changing, the company has announced, with page experience now a consciously considered element beyond load times but the fuzziness of the term means that Google will be making an important judgement on what ...
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01 六月 2020 Australian news media brands have delivered record readership of 18.2 million, reaching more than nine out of 10 Australians (96%), but the industry continues to struggle with revenues thanks to the ongoing disruption wrought by the COVID-19 ...
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01 六月 2020 Expedia Group, the online travel firm that owns brands like Travelocity and Hotels.com as well as its eponymous website, is taking a more holistic approach to marketing that can optimise its activity across its entire portfolio.
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01 六月 2020 Substantial change to people’s shopping habits, such as surging e-commerce and home delivery, has been one of the consequences of COVID-19 and now some FMCG brands are stepping up their efforts to sell directly to consumers.
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01 六月 2020 The European Union’s General Data Protection Regulation (GDRP) came into force just over two years ago, and to mark the event the World Federation of Advertisers (WFA) has published the world’s first guide for brands on data ethics in advertising.
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29 五月 2020 Public service advertisers may benefit from using narrative storytelling to elicit a sense of empathy among their audience, a study published in the Journal of Advertising Research (JAR) has found.
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29 五月 2020 There’s a gap in Singapore between service experience and expectation across various sectors ranging from banking, travel and hospitality to food and beverage, according to a new report from Wirecard.
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29 五月 2020 COVID-19 has hit the pay packets of millions of workers around the world and that is likely to include chief marketing officers because 84% of them say their overall compensation is linked to business performance improvements in 2020.
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29 五月 2020 Young people in China are often stereotyped as lavish spenders, more concerned with self-expression than saving for stability, yet they are among those most affected by the economic fallout from COVID-19 and many have been tightening their belts.
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29 五月 2020 The majority of sellers are feeling the pressure of declining ad rates a new report from the IAB in collaboration with PwC shows.
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29 五月 2020 UK broadcaster Channel 4 is branching out of television with the creation of a social-first branded entertainment offer, which seeks to extend the company’s value to advertisers beyond that of a media partner and into content.
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28 五月 2020 Australians’ use of all things digital has tended to lag their peers in the Indo-Pacific region, but all that’s changing as a result of the coronavirus crisis.
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28 五月 2020 In anticipation of a lift in movement restrictions, and the excitement people are feeling to be outdoors again, brands will need to pay as much if not more attention to their OOH activity than before.
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28 五月 2020 Global advertising spend is set to fall by 8.1% – $49.6bn – to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 outbreak, the latest WARC Global Advertising Trends report finds.
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28 五月 2020 Choosing the next holiday destination may have been one of the last things most people were considering while staying indoors protecting themselves from COVID-19, with safety taking on a new role.
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28 五月 2020 The CMO Growth Council’s Leadership Coalition on COVID-19 has released a new report, “Turning leadership into action during the pandemic,” which offers advice and insights from some of the world’s leading marketers.  Contributors to the study ...
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27 五月 2020 An innovation campaign that fused a keen understanding of its target audience with a new take on the brand’s heritage has won the Grand Prix for Effective Innovation at the 2020 WARC Awards.
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27 五月 2020 As demand for video games soared during lockdown in the US, gaming giants responded, competing for a slice of the action by spending $46.2 million in April this year – more than double the $21.4 million seen in January.