Sarah Jones

Opinion
13 十二月 2020 TV viewing habits have been upended. Audiences are more likely to watch content by themselves. Dayparts no longer determine platform choice. These changes demand a new approach to TV planning, writes Sky Media’s Sarah Jones.
Opinion
17 十一月 2020 While wellbeing has been a top consumer priority for the last couple of years, the conflation of mental and physical health is emerging as a new focal point. People aren’t just trying to cope with the mental toll of the pandemic (stress, anxiety, isolation), they are also deeply concerned about their physical wellbeing. Add in the fear of physical and mental safety concerns for friends, family and colleagues and it’s little surprise that wellbeing is a critical consumer sentiment.
Opinion
02 十一月 2020 Fjord Interactive’s Prue Jones explains how seasonal work can innovate to stay relevant, particularly in the post-COVID world.
02 六月 2020 The gap between situational change and reality creates tension. Brands that respond to these tensions stand the best chance of successfully navigating COVID-19 and the oncoming recession.
Opinion
01 十二月 2019 Brands focusing ad investment on premium video inventory are being punished by legacy ad tech models, argues Cadi Jones, Commercial Director EMEA at Beeswax.
Opinion
20 五月 2019 Digital out of home is changing the game for a traditional media format – and brands can take advantage by following the five Rs of creative advertising, says Rick Jones of Adform.
22 一月 2019 Gen Z is the demographic coming of age now: fluent in digital communications, socially aware, and more cautious online – they are quite different from millennials. Movement’s Sarah Cantillon explores what makes this generation tick.
Opinion
05 十二月 2018 Today’s culture of ‘either/or thinking’ is omnipresent from fat-shaming to gender issues, Brexit and Trumpism – whatever the topic, polarised views are the norm. There’s little room left for moderate or balanced responses with social media in our lives. But what does this mean for mainstream brands, who by their very nature aren’t extreme?
Opinion
21 九月 2017 Research is changing, says HS2's Nick Jones, a speaker at this year’s Audience Analytics and Insight Forum. While data is all around, uncovering brilliant insight requires a much more precious commodity: curiosity.
12 三月 2013 It's that time of year when chaos hits the streets of Austin, as South by Southwest (SXSW) gets into full swing.