Lloyd Scott

Opinion
17 十一月 2020 What brands are planning for Christmas 2020, according to new research from the Ozone Project.
Opinion
02 十一月 2020 Connected TV offers advertisers born and raised on digital a highly targeted and cost-effective way into a medium proven to build brand equity.
Opinion
15 一月 2020 Innovations push into new areas, but finding rich sources of opportunity is difficult – Lloyd Scott, of Frontier, explores how these areas may lie in the unspoken, in taboos.
Opinion
11 七月 2019 This year’s Women’s World Cup broke records and news stories. While the numbers speak for themselves, the drama of player narratives was lacking, argues Dark Horses planner Mark Lloyd. Sharing new research, he looks at how to invest in the stars of the future.
Opinion
14 三月 2019 While some colleagues may be put off by the use of data, it is fundamentally about imbuing the decision-making process with relevant information, creating a culture of learning. Wunderman UK's David Lloyd looks at how to do that.
Opinion
20 三月 2017 As the countdown to the impending General Data Protection Regulation (GDPR) continues, so do the media conversations seemingly intent on creating panic in the marketing industry. There is much speculation around how the new rules will impact brands' abilities to understand and communicate with their customers. After all, data has fast become the foundation of marketing and brand relationships in today's digital age.
22 二月 2011 Let's consider for a moment that unglamorous object which has (quite literally) over the past two decades powered the mobile revolution. The humble battery. The problem is with batteries is that they're not very nice.
18 二月 2011 The keynotes at this week's Mobile World Congress were silver lined with talk of "The Cloud". Ericsson and Microsoft were two prime examples (HTC also has a similar strategy) of putting the cloud front and centre of their offerings and strategic road maps.